Thursday, July 12, 2007

Connection - What do people really want ?

So what do people really want ? Is it what we do or who we are ? When we market ourselves so well that its not too difficult to fall from a height - we are setting ourselves up. We want to be validated, we want to be loved, we want to be appreciated.

I think there is a time for marketing our image but we need to realise that marketing is only a selling pitch, its not who we are. Its just an image of how we want people to think we are. So many churches pitch themselves as 'with it' or 'cool' - we have the best music, the best lights, we have excellence, we are nice. But many times I think they set themselves up for a fall.

What do people really want ? When you help those closest to you to see Jesus and who He is and what He has done for you, they can't resist but want to know Him. Those who are closest to you know who you are, they know when the marketing gloss has been taken out and spread all around.

What do people want - they want you to be real, they want you to be true, they want some honesty, not the glossy you. They want you to care when nobody does, to pick them up when they fall. They need that hand of a friend when they dont have faith, when they dont understand your churchianity. They need a light in their darkness, yes - their darkness needs your light - you can only shine a light where they are at.

What do people want - they want who you are - not who you do ...

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